I’ve worked inside hotels and grown a paid social agency past six figures. When you work with me, paid social becomes a consistent part of your commercial plan.
Paid social that generates direct bookings for Independent Hotels.
"Before founding Better Connected I led digital marketing in-house for an Irish hotel.
I work with a small number of hotels at any one time so campaigns stay connected to what is actually happening at the property.
I use paid social to put your property in front of the right people and create demand for the stay, rather than waiting for it to appear.
I take a collaborative approach. The commercial conversations go deeper and every interaction ends with a clear next step."
Better connected to you, your team, and your guests.Why it works here
The Opportunity in Ireland
Results
Numbers from a live hospitality account.
Meta Ads Manager data. Oct–Dec 2025.
Who it's for
This Is A Good Fit If:
- Campaigns are running, but they're not connected to what's actually happening at the property.
- You want a hands-on partner who understands hotel commercial priorities, not a junior account manager.
- You're already investing in paid social but performance feels inconsistent across seasons.
- Your average room rate sits above €120, allowing for a stronger return on guest acquisition.
- You want a long term partner embedded in the business, not an agency you hear from once a month.
- You measure success by direct revenue growth, not clicks and impressions.
How it works
Simple from the start.
An honest conversation
We speak and see if it is a good fit for both of us.
Understanding your property
I get familiar with your commercial calendar, your peak periods, your quieter stretches, and what a strong month looks like for you.
Taking ownership of the channel
Creative, strategy, setup, targeting. You stay informed without being across every detail.
Campaigns that reflect your property
We align on creative direction early so campaigns launch without back and forth.
Ongoing and attentive
Regular reviews, straightforward reporting, and I flag things before you have to ask.
If any of that resonates, the next step is a conversation.
No pitch. No pressure. Just an honest look at what's possible.
Start the ConversationPaid social works best where each booking carries enough value to support acquisition. In most cases, properties with room rates above €120 per night see the strongest results, because the margin allows campaigns to operate comfortably.
Yes. In most cases I work alongside an internal team. My role is to ensure the paid campaigns align with the hotel's commercial priorities.
I manage everything personally. I work with a small number of hotels at a time so campaigns stay closely aligned with what's happening commercially at the property.
Booking engine providers often manage ads as part of their service. In practice, many of the meaningful improvements tend to happen outside the ad account — aligning creative with the property, adjusting campaigns around occupancy patterns and commercial periods, and ensuring the channel is supporting the hotel's wider commercial strategy.
I'm comfortable working alongside booking engine providers where needed, while focusing specifically on the paid social side of the channel.
Paid social creates demand earlier in the decision process, bringing potential guests to the property before they begin actively searching and shifting more bookings onto the hotel's own booking engine. The clearest measure of success is growth in direct revenue over time, not just clicks or impressions.